softstory is a global influencer marketing agency for authentic creator partnerships. Forget ad-reads and say hello to placements that engage, captivate and convert.
A snapshot of how we blend storytelling with data-driven strategy to move the needle for brands across industries.
AutoDS
Times Square billboard takeover
Orchestrated a groundbreaking Times Square takeover featuring 5 top e-commerce influencers on massive digital billboards. Created authentic content showcasing AutoDS's dropshipping automation tools in real-world scenarios. The campaign generated 8.2M impressions across Times Square and social media, with influencers sharing behind-the-scenes content that reached 2.1M followers. Resulted in increase in brand awareness and surge in platform sign-ups.
Built and managed a portfolio of 30+ ongoing influencer partnerships across YouTube and Twitch. Delivered monthly activations focused on conversion and brand lift. Deliverables were optimized with cohort conversion data, UTM tracking, and recurring brand‑lift questionnaires. Result: measurable increase in aided/unaided brand recognition and increase in monthly revenue.
Where authentic partnerships meet strategic influence
Soft stories. Hard results.
We connect brands with creators who tell stories that resonate. No loud campaigns, no forced endorsements-just genuine partnerships that build trust and drive meaningful engagement.
Our approach is simple: we find creators whose values align with your brand, then we get out of the way. No scripted content, no rigid briefs-just authentic storytelling that converts. We've helped brands increase engagement by 300% while maintaining the soft, approachable voice that builds lasting relationships.
Authentic partnerships. We match brands with creators who genuinely love their products, ensuring every collaboration feels natural and trustworthy.
Data-driven storytelling. Every campaign is backed by insights that help us craft stories that resonate with your target audience and drive measurable results.
Community-first approach. We don't just reach audiences-we build communities around your brand through meaningful, ongoing relationships with creators and their followers.
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